The Conundrum With Brand Loyalty

Other folks words that I find inspiring

I wholeheartedly agree!



Recently Elysian Brewery, a Seattle favorite craft beer company, announced it’s sale to Anheuser-Busch. The backlash was swift. Seattleites may be know for their passive-aggressive, sometimes aloof attitude. But we are also fiercely loyal to the plethora of local, small-mid size companies that dot the landscape of the Seattle scene.

So as I’m listening to the story on the Radio I find myself scoffing when one of the brewery’s original founders attempted to assure locals that the beer and brand would remain the same. That’s not the point!!!!  – I’m now yelling at my radio. The poor kids stopped next to me at the traffic light must surely think I’m crazy. I continue undaunted – No, you idiot, it’s not the same! It can’t be the same! It will never be the same!

What is the point? The point is Elysian Brewery simply will never be the same (I…

View original post 425 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s